This 43-page ebook by Copyblogger introduces a set of core concepts behind their copywriting methodology and absolutely "crushed it" for me.I've written copy for several years (a few, if we want to pare things down to actual working time) and found "The 5 P Approach" to be a real stroke of luck in the confirmation domain of my psyche. Recently, I'd changed approach in some of my 'pretargeting' efforts in a way that involves more exposure risk than I'd been willing to take before, or believed would be smart.
Unfortunately, fear of alienating half a population can freeze you into some tight spaces, and I appreciate being redirected . . . back again to a more familiar mindset. I'd been veering off track in a way that wasn't necessary.
Like an unexpected, karmic answer, Copyblogger confirmed my decision when I hadn't realized I was looking for that support . . . which in turn confirms that I have a lot of work to do yet in realizing some of my best goals.
The 5 P Approach: Something for Everyone
An experienced or schooled marketer will find the comforting familiarity of industry-speak and fresh tips while, perhaps, also a refreshed point of view.
All readers will enjoy the digestible, entertaining case studies presented. After all, who doesn't love the best and most memorable ads! For many of us, half the fun of Superbowl is in watching the first-aired, fun advertisements.
Anyone new to the world of marketing, or sales, absolutely can consider this book a reasonable investment of the short time it takes to receive the message.
No comments:
Post a Comment
Comments may be moderated, so there may be a delay before your comment posts.