Wednesday, December 12, 2018

Snooze Keywords: How to Gain More Control of your Facebook News Feed

The option to snooze keywords on Facebook represents a substantial leap in control over the news feed. Yea!

Since about the summer of 2017, when posts show up in your News Feed that you'd rather not see in the future, there is a way to adjust your experience (in many cases). Here's how:

How to Snooze keywords on your Facebook News Feed:

  1. Find the upper-right corner of a post and click to pull down the menu and find the option to "snooze keywords". (It's possible that "more options" will need to be clicked in succession.)
  2. Click on "Snooze keywords". When more than one option is available, another pop-up will appear
  3. Choose the keyword/phrase you no longer wish to appear in your news feed
  4. Click "Snooze"
Note that keyword snoozes are only "temporarily" offered at this time. After all, snoozing is something that people generally want to forget that they've done, and they may actually prefer to be reminded later no matter how they feel now. It's like an alarm clock: hit snooze and get back to sleep . . . but we still have to wake up at some point. 

Any figurative synapse firings going on in your mind right now are right on target. We could argue that the most advanced among us never need alarms, much less snoozes. (We're talking about snoozing current-event topics under some circumstances.)

While fans of a popular music culture magazine, for example, wouldn't generally want their content to be limited, it's been known to occur that certain types of posts will inflame a certain portion of readers—which makes it interesting to point out, for readers and publications alike, this ability to snooze keywords. Ideally, this allows miffed readers to maintain their usual pursuits in those parts of life that they like.

I've used the idea of "popular music culture" magazine as an example here due to the fact that a mag may sometimes be regarded as a niche music-only publication, thus beloved by fans of music; however, when they publish political stories [in social media] it sometimes happens that a number of fans will be turned off. You know the drill: offended parties create stink and threaten to Unlike (boycott) something that they have otherwise always appreciated . . . over a personal opinion or general report.

So now, instead of having no option but complaint, a reader can make a personal adjustment to the content they receive from the magazine. This seems a fair standard option [for a social media platform]. 

Readers now have the option, thanks to social media engineering, offers network users to continue following their favorite music mag while also directing the platform (Facebook) to stream less of the type of content they don't want to see - content that could be of a political nature, or specific a column perhaps.

A person may  not be interested in "chart toppers", for example, or any of a number of other keywords pulled from a publisher's text content area. They now have an option to choose, while continuing to enjoy their usual reads. 

Refer below to an image of the options presented when a reader clicks on "Snooze keywords" for a general weather report. It's easy to imagine an influx of bad-weather-day posts that seem to clog a person's news feed. In this case, they might choose to snooze "weather alert", "weather radar", and "snow flurries": this would likely change the look of their feed on such a day to something more in line with their needs.   

image depicting the snooze-keyword pop-up

Great: What about snoozing Facebook ads?

The snooze option likely won't be available for ads, which have a different protocol for handling: either "hide ad" or "report ad", using the same top-right corner pull-down menu.

Also note that when a post doesn't include content in its text field that the snooze keyword option cannot be triggered as a tool for reader control, and it's also possible that a text content area might not contain a relevant keyword identifiable to the system, hence no option to snooze. Plus, any of your group posts that show up in your feed likely won't have the option, for now. 


REF:

Keyword Snooze: A New Way to Help Control Your News Feed,  https://newsroom.fb.com/news/2018/06/keyword-snooze-a-new-way-to-help-control-your-news-feed/ (last visited December 12, 2018).

Sunday, October 7, 2018

She Really Said That: Tweets as Verification of He Said, She Said News

A random question raised the idea that we ought be bothered by the presentation of information in modern news reporting; specifically, about the common practice of adding tweets within articles which detail social media dialogue that's taken place.
Is it just me, or does it irritate anyone else that the media seems to find it necessary to report what someone tweets word for word, and then immediately attach a copy of the tweet? Is this some kind of mechanism they employ to assist [sic] us poor ignorant masses think this is good journalism?
Journalism has changed, a lot! There are at least a couple of reasons authors include "a copy" of a tweet they've quoted.

  • When an author takes time to paraphrase or quote and embed tweets, the  embedded tweet isn't necessarily added for journalistic integrity alone. An embedded tweet usually has the ability to communicate directly with the account of a referenced party, adding an additional level of communication and networking capability to the original content.


Via the tweet above, a reader is able to officially (via Twitter API) "Like" the tweet, by clicking or tapping the heart. It's also possible to visit the Twitter account of the user simply by clicking the user icon next to the heart within the embedded interface.

Alternatively, a reader might be more interested in attempting to begin a conversation, or in leaving a comment; the embedded tweet makes it easy to do so by functioning as a direct lead or an encased tool.

  • The embedded tweet (object) within an article (compound object) does lend enforcement to claims made by a reporter or author, whether in quote or paraphrase, which makes the practice an easy form of journalistic verification for as long as the tweet isn't deleted. 

Any perceived redundancy of an author's quote or paraphrase plus the tweet is a matter of style, and the kind of story a writer wants to tell (or that a publisher will host).

Generally, readers should expect details in plain text while verification may be added via footnote, hot link, or embed code--each a distinct mode of operation to deliver the same source information in a different way.

What are some other reasons an author might embed tweets?

  • Calls to Action, e.g., "Tell Jane Tech what you think about the statement she made on Twitter last night!"
  • Branding, e.g., showcasing satisfied customers

Common venues for embedded tweets are gossip columns and reports, including entertainment and political articles, as well as business websites and blogs.


FURTHER READING:

Learn how to embed tweets and be on your way to greater engagement, via Social Media Examiner.

Five great calls to action for Twitter, via AdWeek

About embedded objects, via Techopedia

Friday, September 7, 2018

Writers Prompted to Write More via Medium Policy Requirement

Medium prompts regular activity from its writing members by establishing a quasi negative-reward policy designed to remind users of their best interests. The goal: getting users to stay active on the Medium platform, thereby increasing odds of activity.

According to Medium authors:

"Activity can include recommending, highlighting, or publishing. Accounts may be removed after 6 months of inactivity."
Any user of the Medium platform must remain active or risk losing their account. So if you're a Medium reader of the quality content to be found there, make it a point to check in regularly.

Man sits in coffeeshop scrolling phone, reading
Photo by rawpixel on Unsplash
If you're trying to imagine an easy-to-remember memory check, then do it quarterly. Add it to your quarterly calendar.

We know how it is . . . it can be incredibly difficult to eke out time for every entertainment in which we partake. However, it's important to remember that Medium is one site that offers a multitude of benefits. The cutting-edge writing platform is much more than a water cooler hangout. Within it's folds are rich salons where everyone's welcome to introduce and discuss mostly-important topics.

If you liken our Medium fix to a favorite magazine, then put it on our monthly, weekly, or daily calendar. See new material every day! It's as easy as setting, then clicking a Medium bookmark. Save it in your browsers now if you haven't already.

Again, whether writing or not, users who don't remain active could lose their accounts after six months of inactivity at the Medium website. To prevent this, all a user needs to do is log in, read a story, pick a favorite highlight and comment.

Directly related to the activity requirement is an interesting feature:

Per Medium,
"We don’t accept requests for inactive accounts, unless you own a registered trademark for it."
Writers, marketers, and other Medium users may want to consider applying a trademark to their usernames. It's too easy to get involved in a demanding project and unable to return to a personal one for some time, so this policy could be a significant risk.

We hope this will be a useful reminder to Medium users who are either unaware or have forgotten about this important requirement of their Medium account.


REF:

Medium authors. Medium Policy. Retrieved September 2018. https://medium.com/policy/medium-username-policy-7054a77fb04f

Jane Haskins, Esq. How to Trademark a Name. Legal Zoom. Retrieved September 2018. https://www.legalzoom.com/articles/how-to-trademark-a-name

New Tech Thriller Designed to Play on Daily Web Trepidations, Fear

A new technological thriller, in theaters this weekend of September 7-9, promises to shake our prevailing perceptions of mystery, technology and fright.

When his daughter, Margot, goes missing, David Kim (John Cho) embarks on an investigation of her online activity, where he finds a frighteningly different landscape than he expects.
"Searching" movie poster
Find "Searching" in Theaters

Along as voyeurs, audiences can expect an amplified version of the discomfort we experience when we find unexpected manifestations of the unknown and perceive some distinctive yet unidentifiable threat. This can happen to us anywhere, but in "Searching" we're taken deeper into the void of fear we experience when the unknown pops at us from our computer screens.

Also, for David, the waking nightmare involves one of the greatest tragedies: losing a child . . . more, losing them to the unknown. In realization of his new, personalized reality, Margot's father cannot avoid the dive into a new, unfamiliar dimension to find her.

Specifically, Searching was scripted and designed to play on that version of ourselves that deals with technology on a fairly consistent basis, and turns this world upside down. The toppled dynamic of this dark-web whodunit began as early as drafting the script, where the writers presented a "scriptment" to better illustrate the production requirements of theme and event translation to the final product, the movie . . . as reported by Mekado Murphy via the New York Times.

Considering that most everyone can appreciate the need for a bigger screen when working and playing online, we suggest that audiences enjoy the intellectual dark-web thriller in theaters before it's gone.

. . .

Read more about Searching at IMDB.

Tuesday, August 21, 2018

3 Easy Ways to Make & Get GIFs for Social Media: About .gif Files

Recently, it dawned on me that although GIF sharing has become a wildly popular activity in social media due to the sheer fun of it, still plenty of people don't use GIFs, mostly because they can't. Or, this is what they seem to think. I may not have noticed otherwise, but being a moderator of a busy Facebook group brings a keener eye than usual to motivations of users in response threads.

Bantering commenters, many using GIFs, move quickly. Occasionally, a user becomes frustrated by the challenge of keeping up, especially when they're not familiar with some of the activities happening, such as GIF posting. After helping a few people get the hang of using GIFs to express emotions, reactions, and other communication via fun imagery, it became clear that everybody wants to know how to use GIFs, no matter how indifferent I'd assumed people might be about the absurd interplay. 

So if you want to know how to get GIFs, I'll show you my favorite, easy ways to make your own or find them from existing libraries.


GIFs remain one of those techy things that plenty of people simply have no experience using despite being regular internet users. The super-short, looped video images are often used as commentary–usually funny, but not always. Several of the social platforms have incorporated GIF functions in menus for users to easily find great samples for use right then and there at their moment of need. There are GIFs for exclamations, meme GIFs, statement GIFs . . . the list goes on. Once you start using them for fun, you'll find all kinds of uses for them.

Without further ado, here are the easiest methods I've settled on for obtaining my GIF files:

  1. Playola invites users to make their own GIFs from existing content, which is great for entertainment fans or political aficionados. I like Playola because it's also a sound mixer. You may've noticed that many GIF files don't feature any sound, but Playola absolutely can, if you like. Visit Playola.co and make your first GIF file now! They'll render several formats for you choose from and download. Be sure to take a video link with you (YouTube video URLs work), or upload a video of your own.
  2. Giphy invites direct contact and would love to talk with users about how "GIPHY Studios is making all the GIFs", FYI. If you'd like a GIF professionally made for your brand, then they may be a good way to go, judging by their collections of portfolio samples here. Click on their logo at top left of the site to get to their main page, where users can search their library of freebie GIF downloads. Want to make your own? They even let you upload multiple images for GIF slideshows.
  3. Tenor - As far as I've seen, Tenor isn't a production tool but does offer a clean UX design for searches as well as being supremely sharable across devices including mobile. Tenor proudly advertises that they are the "#1 downloaded and used GIF-sharing app on both iOS and Android". Just take a look at all Tenor's "reaction" GIFs for an idea of how easy it is to find great shares. 
Of course, you can always download random GIFs found as you make your way around the Internet. I've listed three of the primary GIF options, because any time I needed them was a rush scenario and I simply picked from the top-ranked results via search to find these. They've made me happy! So, if you're using a great GIF site or app not listed here that you really love, I'd like to know about it.

If you're completely new to GIFs, don't sweat it. A person doesn't need to know a lot of information they'd typically never bother with in order to make and use GIFs on these sites. I've provided basic information here that will lead to specific instructions at each site. If you find yourself stalled on some aspect of the process on one of these sites, then reach out and I'll walk you through it via chat.

For those who want know more about the history GIF files, continue reading below: 


Being an easily portable file due to small size and quick-load application, the bitmap-based Graphics Interchange Format file was developed fairly early during the Internet age by CompuServe, the first major commercial internet provider in the United States. GIF files were an improvement on their prior RLE files, which only functioned in black and white. 

Still, limited color capacity and low resolution meant that GIFs as preferred online media wouldn't last, yet they remain in popular use today due to their utilitarian appeal in basic logo design where the GIF file's lossless compression renders nice, clean lines with little or no pixelation along edges.

Other uses have included video games, where GIF files are be used to add functional design and artistry without demanding much software overhead. Atari, Nintendo, and Sega are popular brands that use GIF technology.

Language: How to Say "GIF"


Finally, etymology of the acronym has a 'nutty' history that perfectly illustrates the malleable nature of language. If you haven't had the discussion yet, be ready for it. GIF may be pronounced with either a soft or hard 'G', so don't let anyone tell you otherwise. 

The file creators originally used the soft consonant pronunciation, so speaking of GIF sounded like speaking of the popular peanut butter brand if one didn't know any better and overheard the term. According to Steve Wilhite, the maker credited with invention of the GIF file, the pronunciation is proper as follows, and recorded in official record:

The GIF (Graphics Interchange Format), pronounced "JIF", was designed by CompuServe and the official specification released in June of 1987.

It's said, too, that CompuServe employees would say "Choosy developers choose GIF", in reference to the brand as well as correct pronunciation of the file name.

Time moves on and language develops. Overall, language adapts to conditions through various measures of convenience. It's plain easier to say GIF with a hard G. This is part reason for the evolution of the term. Newbies saw GIF, and naturally pronounced it from the easy, back portion of the tongue in natural utterance. Despite occasional corrections of know-it-all computer science students, the hard G has won over the soft one, largely to to the phenomenon known as palatalization. In this case, a consonant has been palatalized by a vowel. 

Today, one would be more challenged than in the past to find dictionary reference that suggests using the soft "JIF" pronunciation. While some reference sources continue offer it as an alternate, others leave it out completely, opting for the evolved hard G pronunciation.

The funniest thing about this type of language evolution (the term evolution, by the way, does not necessarily indicate improvement) is that it often flies in the face of academic language principles and common teaching and language learning. According to English pronunciation rules, the G in GIF should receive the soft "JIF" pronunciation (probably why the inventors called it as they did). But, popularity is already winning over the rule. Still, there are traditionalists who remain loyal to the original.

Flashplay & Commentary on Corporate Culture (as affected by market trading)

Inspired by real events! Elon Musk's funding tweet ruffled feathers and stocks soared as buyers engaged based on tweeted funding claim. Details with linked sources are offered below today's #flashplay, which follows:

Scene speaks to the difference between misguided blunders committed by those with no financial power [leverage] and those with it. 

INT. CORPORATE OFFICE - AFTERNOON

Person behind desk speaks to person seated in front, facing. Door is closed.
Management: I get it: it's difficult to know what not to do at times, especially under direction!
Joe: Yes, sir. 
Management: We're going to have to let you go.
Facing person, Joe, leaves. Management leaves the office.

INT. CORPORATE ELEVATOR - AFTERNOON

Joe has just left the building. Management meets ownership by chance after boarding elevator. 

Ownership: Just think, I'd have to fire you, if you weren't already set with cash!
Management: Yes, sir. 
THE END

Let us know how you like our little play! Motivation behind it was stirred by nothing more than a perception of one of the latest Twitter-user faux pas, detailed below:

In the dicey realms of trade and law, Elon's tweet about funding and business intent is apparently a potential business debacle. But Musk offered reasoning that would seem to allay any legal claims at least, when he explained that his method (public disclosure) was more important than the action . . . which itself is under investigation.

If you read the content of that last link, then you're aware that it's been noticed and reported that Musk has a history of preemptive, unrealistic business claims. Yet, who isn't guilty of this kind of out-loud positive thinking? Especially in the lower ranks of life (as that of our employee-actor above, Joe) encouragement abounds for go-getters to proclaim their most positive goals and ongoing interests. Consider it a potential trap.

Like Joe, Elon continues daily in his work to meet worthy goals, with an occasional public affirmation. Possibly intended to motivate his own mindset of certainty, one might consider an innocent intent to sway outcome via that invisible plane of community thought-stream on which many rely. You know the basic mantra . . . a conglomeration of the many popular motivational speakers:
Want the success? Be positive. Proclaim your intent and the world will answer.

As such, one might say that any perceived inferences in Musk's tweet are morally sound. Ethically, however, opinion may differ, as Matthew DeBord suggests at Business Insider Opinion.

The progressive state under which the United States claims superiority in egalitarianism requires that ethics are sound in business (many are affected by actions of business entities) and politics. This means it's not up to you or me, nor Elon, or our morals, to effect an outcome here based on our perceptions of this event. Rather, our predecessors made certain that representative, governmental regulatory standards ensure the community vision as well as individual rights which include pursuit of happiness.

As stakeholders—employees and community members alike—everyone has a strong interest in business events, and should work at any opportunity to ensure support for our public sector ethics organizations as well as promotion of greater private-sector ethics organization overall.

Currently, ethics teams continue to evaluate the funding tweet fiasco. 

Already, despite some rationally-convincing reassurances and mitigation from Musk, major firms today announced backtracks on trade values for Tesla stock due to a persistent lack of confidence in Musk's claims . . . proving that the jumpy nature of trading is no match for premature speculation, no matter the fiber of it. In strong inference to this article linked above via CNBC, the best practice would be to trade based "on fundamentals alone", leaving speculation to the world of dreams in which it lives. This effort alone could be positively life-changing for many. Imagine the trickle-down of limited ability to create or destroy value based on a whim and a guess.

Let's also appreciate Musk's acknowledgement that every employee is considered a stakeholder in business, a concept with broad implications and a fact often unrealized. That he should be concerned about every last one is an expectation of ethics-based best practices in running the most successful business.

That Musk bothers to sportively mention an employee's stake in working for a company should affect the perspective of any of us . . . any global citizen, should they have interest in border-jumping, leapfrogging businesses that take advantage of lowest regulatory standards and labor costs in the interest of exorbitant profit. Outlining the troubles this general paradigm of operation has caused is far too extensive for the aim of this piece. Yet the mention highlights Musk's dedication to business and community by maintaining operations in demanding quarters. Musk's stated support in media for the interests of every employee should bolster public confidence.

Unfortunately, the reality is that such efforts at realizing the community promise of business regulation are seldom acknowledged strongly enough or in great enough number to have an impact politically, hence a growing lack of economic and social opportunity at various rungs on the ladder of wealth. This means that certain communities undoubtedly, unnecessarily continue to suffer under duress of corporate interests . . . which are motivated by uninvolved majority shareholders more than ever before.

Corporate vs. Shareholding Culture vs. Community Reality


According to a quad-authored article in the New York Times, "Tesla has become the most valuable American car company, [but] has yet to turn an annual profit since its founding in 2003."

In general, regardless of significant progress by union forces during the recent industrial age, in our 'brave new world', such a state of business has often meant reincorporation, possibly liquidation . . . without any approval by, or notice to, certain stakeholders. After all, a "valuable" company that can pay its employees and maintain business still isn't meeting more exorbitant expectations when additional profits aren't realized . . . profits expected by majority shareholders, primarily. One can hardly blame them. They're simply taking what they can, and doing so in many cases under personal moral code.

If you're back to thinking about Joe, who surely would be long gone by now as a result of such lackluster financial performance topped with excessive, unapproved social broadcasting about his intentions with company, then you're not alone. 

So, what can be done to level the playing field in the interest of community confidence . . . that of the commonwealth, so to speak. The answer involves being open to the idea that politics exist in the spaces around almost every action or need. Possibly our greatest value as a society of diverse, relational communities is in each member's ability to recognize potential issues as they arise, such as these in business and trading recently.

For example, one broad view is that only certain stakeholders are affected most negatively, in effect each at greater risk of losing their stake in companies and communities with little option for redress. These are conditions that can be improved; but, only through greater awareness and personal accountability on everyone's part by following, supporting measures of organization and enacting legislation that protects the interests of everyone in our communities. To do so only supports leaders like Musk, whose primary intent is always rooted in betterment.

In addition, to observe those sensitive to the dissecting probes of ethics watchdogs twist legitimate public interest into some abstract, naive concept like picking on the companies, it simply becomes incumbent on the observer to responsibly suggest finding other things to rail against than accountability.

Friday, August 10, 2018

Introducing Movie Theater Must-See Entertainment: Weekend 2018 August 10

Image of movie theater in blue and gold
Cinema Hall via Derks24 and Pixabay
Don't miss first dibs on some of the most sophisticated current-event scopes going today in entertainment.

Books, movies, etc. have long been a primary source of social education among people. Although some (Hollywood-haters in mind) may not like to admit it, our best efforts at social awareness take place in literature, art, and theater.

Who can forget such works as "War and Peace", "Brave New World", "Uncle Tom's Cabin" . . . a few historical examples of the written experiences and concerns of authors. These titles essentially translate into social awareness, made easily accessible to a wide array of peoples through writing and (ultimately) adaptation in various forms. The sum result: a kind of education that is nearly impossible to relay to the masses otherwise.

Remember your local theater for engaging, no-harm, no-foul social events!


Consider how convenient it is to involve an entire family or other group in a reading, or movie premiere, for example. We're hard-pressed to find reason for missing out on such amusements when we have the opportunity, and stress that there is no reasonable call to avoid or demean entertainment in the name of politics, as happens today (if we're to believe what we see in social media from frustrated would-be consumers who metaphorically spit on the efforts of those in the business).

Sure, we can wait . . . watch movies after their prime in the relative comfort of our homes. Lessons needn't be lost in time. Yet, may surrender a certain value if we always do it this way. Much of the thrill and social impact of these experiences in the public forum cannot be matched. Think of some of the most fun outings you've ever had:
  • date movies
  • Sunday matinees
  • friends' fun outings
  • family events
  • solo cinema
  • coworking meetups

All of us can recall wonderful times we've experienced at the theater. Movies aren't just for groups, either. One of the best ways to pass a dull, hot Saturday afternoon is at the movies, whether or not we can find a friendly mate to go with us.

Along this vein, we bring you all the first installment of our "Movie Theater Must-See" titles. Every month, we'll highlight our top three movie picks showing in theaters.

Top 3 "Must-See" Movies for August:

  1. BlackkKlansman
  2. Sicario: Day of the Soldado
  3. Mama Mia! Here We Go Again
BlackkKlansman is the story of an African-American law official's infiltration into the modern (1978) KKK organization. Read more about it, via NPR.

Sicario: Day of the Soldado highlights problems associable to the long-standing drug war, it's detrimental effects, and takes place along the U.S.–Mexico border. Learn about the Sicario franchise and how director Stefan Sollima managed direction of the latest installment.

Mama Mia! Here We Go Again is the follow-up musical that presents us with a history of Sophie's mom's relationships with three men who would become mystery-father candidates for the eventual daughter's wedding.

These titles essentially translate into social awareness, made easily accessible

Social awareness entertainment can be fictional or based on a true story. That a presentation is "fiction" doesn't necessarily make a story an imaginary concoction of falsehood.

Half the fun and enlightenment is in the aftereffect: patrons leave a theater affected, and want to enhance the takeaway with some more research into the background and circumstances of the story. On dates, they take leave and chat about the ramifications. Afterward, families often work to learn more about a film . . . whether metaphorical or true.

So, pick a date—and maybe make one—for the movies this weekend . . . or next . . . and make it a habit! Let us know if you have any other movie suggestions that fall under the umbrella of social awareness.


RELATED READING:

At The Movies (How about watching a movie with your animal pal?)
Using Movies to Raise Cultural Awareness (in Class)
Social Awareness (peer samples)

Wednesday, August 8, 2018

Ebook Review: The 5 P Approach to Copy that Crushes It

The 5 P Approach to Copy that Crushes It This 43-page ebook by Copyblogger introduces a set of core concepts behind their copywriting methodology and absolutely "crushed it" for me.

I've written copy for several years (a few, if we want to pare things down to actual working time) and found "The 5 P Approach" to be a real stroke of luck in the confirmation domain of my psyche. Recently, I'd changed approach in some of my 'pretargeting' efforts in a way that involves more exposure risk than I'd been willing to take before, or believed would be smart.

Unfortunately, fear of alienating half a population can freeze you into some tight spaces, and I appreciate being redirected . . . back again to a more familiar mindset. I'd been veering off track in a way that wasn't necessary.

Like an unexpected, karmic answer, Copyblogger confirmed my decision when I hadn't realized I was looking for that support . . . which in turn confirms that I have a lot of work to do yet in realizing some of my best goals.

The 5 P Approach: Something for Everyone


An experienced or schooled marketer will find the comforting familiarity of industry-speak and fresh tips while, perhaps, also a refreshed point of view.

All readers will enjoy the digestible, entertaining case studies presented. After all, who doesn't love the best and most memorable ads! For many of us, half the fun of Superbowl is in watching the first-aired, fun advertisements.

Anyone new to the world of marketing, or sales, absolutely can consider this book a reasonable investment of the short time it takes to receive the message.

Tuesday, August 7, 2018

Writing Prompt - 3 Ways to Save the World: What Would You Do?

Imagine that you've received a call for a meeting, in which it's expected that you will offer three serious suggestions intended to improve the world.

PD Image via Lisa Fotios at Pexels, person journaling with comforting drink in cup that says "Be Happy"
PD Image via Lisa Fotios at Pexels

One of your suggestions would be chosen, and you have no option for an order of importance pick—the influencer(s) who invited you make the final decisions. You may offer reasoning that could influence their pick!

When you're done with your writing, post it, and feel free to link it in comments.

Monday, August 6, 2018

Vaccination Talk Peaks in August: Debate Continues

Have you noticed an increasingly urgent banter about vaccines over the last week?

August is observed as National Immunization Awareness Month, and greater-than-usual attention is given in media to issues of disease prevention and inoculation, especially due to the re-emergence of a number of vaccine-preventable diseases ranging in severity from bubonic plague to flu.

Why Vaccinate?

photo, patient received immunization


Vaccines are substances that introduce an antigen, aka toxin, into an individual's immune system in order to develop an adaptive immunity intended to protect not only their health, but that of their entire community from graver sickness. Generally, vaccinations offer significantly greater odds of avoiding death and disability by serious illness.

To avoid dangerous negative impacts on entire communities or large swaths, it's necessary that a certain ratio of inhabitants be immunized against disease. Community immunity protects everyone, but before that's possible, everyone who medically can must be treated. Opting out in large numbers puts the larger community at risk, especially any who are of infirm health already, even temporarily. This risk includes those close to us—friends and family!

Learn more about community immunity.


Due to a relatively small number of complications (allergy, rarely) resisters have ignited a firestorm of controversy around immunization.

More, negative attention to vaccines is heightened in light of additional, unsubstantiated suspicions among subjects regarding links between immunization and autism, when there are none verified; although, it's easy to understand any frustration and fear. Rates of autism are only increasing, despite an increased incidence of declined immunization.

Unfortunately, between religious and personal-belief exemptions, most states allow a significant number of opt-outs: roughly half of states allow "medical and religious" vaccine exemptions.

Adding to the problem, in reference to the map linked above, the other half of states allow "medical and personal belief" exemptions. This latter option would seem to enlarge the pool of those who may opt out of community immunity measures by a consequential landslide, and prompts one to reconsider exemptions of religious privilege–the veracity of which contain the assumptions of any mythology, making the only veritably-reasonable exemption the medical exemption.

Thankfully, personal belief exemptions are being recognized as risky to community health by more people every day and countermeasures are helping to educate many. One avenue of discovery that makes an impact, known as Put Kids First, needs and welcomes vaccine supporters in their efforts to assist the educational and legislative efforts in their home state to support vaccines.

Vaccination/Immunization History

photo: outbreak of cowpox on girl's arm, circa 2000, Finland
Cowpox circa 2000, Finland

Immunization, or vaccination (previously known as variolation and then vaccination) are general terms for the practice, which has a long history stemming from China and India. "Variolation" [variolae vaccinae = smallpox of the cow] was first used—rather successfully—in England and North America during the 1720s to combat cowpox, a less-severe but zoonotic disease that transferred from cows to humans at milking time. 

In contrast, the closely-related smallpox disease was much more than an unsightly, uncomfortable burden. Smallpox often resulted in death and disablement.

Ultimately, after the discovery of a vaccine for smallpox in 1786, the specifically applicable term vaccination [vaccinae] came to be known generically, addressing the action needed to avoid a growing number of diseases. Today, the terms immunization and vaccination are used interchangeably.

Help stop the spread of misinformation about vaccination . . .


So, don't be caught off guard by all the immunization talk happening this month. Various groups, some of which promote vaccination and others which warn against the practice, work to spread their points of view as far as possible, across as many fields of interest as they're able.


RELATED READING

Reemergence of 5 Vaccine-Preventable Diseases
Common Immunization Questions 
Not Up For Debate: The Science Behind Vaccination

Saturday, August 4, 2018

Handmaid's Tale Comparisons Reflect Reality of Modern Politics

Margaret Atwood wrote The Handmaid's Tale in 1984, a near-decade before the Gulf War and during the burgeoning of the worst Wall Street behavior: "Greed is Good" power brokers leveraging operational companies out of business over time, creating a vacuum of wealth that transferred more financial and political power up the proverbial ladder of success and away from those yet at the bottom rung.

That Hulu's The Handmaid's Tale series has experienced widespread popular success in the third millennium and prompted many to comment on its eerie, gut wrenching significance prompts recognition of the unfortunate timing of a toppled U.S. economy (along with it's prior successful, hope-inducing middle class) and how this relates to adversarial politics today and major events described above.

Although the hideous circumstances of modern American politics and the merciless world of The Handmaid's Tale aren't directly associated, it's impossible to deny the ubiquitous instinctual associations conjured which result in a kind of public awareness—a disquiet that begs political response. 

Background of Desperation in Handmaid's Tale


Set in New England in a near future, The Handmaid's Tale introduces a setting of post-reconstruction rule by enforced sectarian divine law. Atwood presents a view of a bygone society that lost sight of its paragons of individualism and equality among people. Common ideals of independence, social progress, and justice are long faded. 

That this fictional society happens to be patriarchal is of some significance, considering its complete lack of women's rights or choice (voting, reproductive freedom, choice in partnering, etc.) after a continuous regression of gender-equalizing measures to an utterly defeated state in which women are subject to the social views of others. Alongside these issues, a strict caste system has developed, complete with uniform classification for the female into four distinct, official grades.

The main substance for correlation between Atwood's fictional story and modern politics lies heavily in recent campaigns aimed particularly away from women's interests, with detrimental results.

Writing for Forbes, Shivaune Field presents us with some background as to Atwood's experiences during the time Handmaid's Tale was written over thirty years ago, and the two observe apt comparisons between the contrasting scenes of Cold War Berlin (where Atwood resided while drafting her novel) during the 1980s, the United States at that time, and the U.S. today. 

Margaret Atwood's The Handmaid's Tale reflects a particular type of dystopian society through fiction, while using actual aspects of established social behavior and politics. In mind of real and potential consequences of power struggles in U.S. politics, Atwood tentatively correlates the malevolence of The Handmaid's Tale with the dim reality of modern party politics and social expectation. 

 ***

Read The Handmaid's Tale for Free (limited time) at
Amazon, via Kindle. 

Thursday, July 26, 2018

Loss of On-Air Control Could Result in Job Loss for Radio Duo

Possible public mockery resulted in the removal of communications professionals in radio today.

BBC reported earlier that two disc jockeys have been removed from broadcasting after referring repeatedly to the nation's "first Sikh state attorney general" in derogatory terms.

Gurbir Grewal is the 61st Attorney General of New Jersey, and a Sikh American.
social media profile image identifying DJs as "sloppy"

A self-described "sloppy mess", the thus-far-suspended broadcasting duo may end up searching for a new gig.

In other news . . .

RELATED READING:

"High school teacher fired for anti-military rant"

Monday, July 23, 2018

Trust in Journalism: Headed to Tech Giants?

Historically, manuscript titles have been a function of convenience (sorting, picking, etc.) in writing and weren't necessarily given by authors. Titles were applied by organizers, or subject to change by organizers, in order to suit categorization and presentation needs.

Similarly, titles in modern media such as electronic news headlines are often adjusted, not by authors but by media managers and personnel, in order to attract readers. Thus, titles are sometimes manipulated and used for organization and targeting.

The challenge that we as readers are presented with, in any title, is in the ability to decipher what our attention is being directed to, and why. Many times we find that the why holds much more weight, and we should always be cognizant of that aspect of our information intake.

To read, or not to read, is the question. The answer is often exhibited in negative ways. So-called "click-bait" titles and blurbs are an unfortunate reality that drive the tendency to absorb inauthentic sentiments and played-up blurbs and intros, with no commitment to the main content . . . which is the entirety of information behind the face of the presentation (often from a juxtaposed perspective).

Behavioral Shortcomings in Media

Our behavior is closely related to the information we receive. It is therefore tantamount to reason and logic that we maintain our ability to decode the multitude of messages completely into a form of data that we can then use to make responsible decisions in our relay of information and actions. 

  • Too often, we choose not to read the content, and who can blame us. It didn't take us long to learn that a hyperbolic title or lead didn't necessarily culminate in any news, so we stopped clicking through nearly as often as we once did.
  • We sometimes share what we haven't read, because we agree with an intro or cannot resist sharing a funny image. This space is where a lot of neglect occurs. The reality is that there may be more work beyond this immediate, facing content (for the responsible reader and accountable community). Social media titles, blurbs and commentary can be bad indications of content, and often have been completely changed from an author's intended messaging.
  • Compounding these above, social media blurbs are sometimes written to 'wrap up' content for readers in ways that indicate a completion of sentiment, which can encourage readers (especially of distinct groups) to move on without inspecting actual content or source. This is especially prevalent in social communication and politics.

These are steps back that put us farther behind where we would be if our only neglect had been an absence of confirmation research beyond the presented content.

The Constant Challenge of Truth


This scenario isn't much different from any historical dissemination of information to the publica process long fraught with deluders. The vessel, or platform, is an encasement, adorned with the impressions of a producer's intent in sending messages. At this stage, there may or may not have been a bevy of editorial attention to the message.

As in works of art, such as paintings, the audience sees a surface but usually must decipher any meaning that may apply to them, the artist, or to others. This has become more evident in modern journalism's many iterations and multitude of access points. In reading, watching and listening . . . whether to social media content, news or commentary publications and programs . . . published books . . . we're at our most accountable when we evaluate the content, the source, and other factors of presentation.

A free public shouldn't need a governing entity (state, tech giants) to do this kind of evaluation for them. Powerful tech giants like Facebook and Google should refrain from attempts to govern civic journalism and communication under the auspice of guardianship of the truth, or 'stopping fake news'-- all risks inherent in both traditional and AI applications of the information business.

Beyond any particular publication, it is the public's privilege, in a free society, to have access to information and freedom to distribute it. It is much better to do the work, as they say: each person with their individual instinct to root out the wrongful propagandists and fake news outlets. In fact, there are resources—new and old—designed to help us do just that, one prime example being Media Bias/Fact Check.

Facebook and the like are each distinct business models, and constantly evolving. In a sense, under new demands of accountability, they must go beyond their original intent of free and open platform provision in order to retain profit, trust and survival. Currently, such platforms are threatening to become the publishers, in a sense, in the interest of not only profit but also national security. Our Tech Giants are well on their way to becoming our new Giants of Journalism.

Another apt prediction might be that we'll find the new top-paid research editors working for the these new tech/journalism giants more often than for any traditional publication. It's already begun. 


RELATED READING:

America's Dirty, Global War on Journalists, by David Sirota (2013)

Saturday, July 21, 2018

Parents' Day: Tell Us How You Celebrate!

Image of caretaker feeding baby
PD image via Ben_Kerckx @pixabay
Annually, on the fourth Sunday of July, Parents' Day prompts us to remember the importance of the parenting role and to find ways to honor those in our lives who answered opportunities of parenthood.

Helping to shed light on the fact that parenthood, or guardianship, can be taken on by a variety of family styles, Parents' Day is an occasion to celebrate all types of parents for their special roles in the raising of children.

Making the commitment to raise children is a personal choice . . . often an unexpected responsibility, and working to make a success of such a long-term responsibility should be lauded when possible.


How do you most like to celebrate Parents' Day, or have you had the chance?

Friday, June 22, 2018

The Interesting Mystery Behind the Death of Edgar Allan Poe (and his first writings)

Edgar Allan Poe died a mysterious, sudden death en route to work on a writing project. Most of the public assumed self-inflicted causation, and media death reports suggested as much with descriptors like 'congestion of the brain' and 'cerebral inflammation'.

Rumors around his demise included such ailments as drugs, syphilis and heart disease . . . and one about nefarious politics: some believed Poe fell after having been cooped up in a voter fraud scam known as "cooping"-- a practice wherein targets were drugged and shut into holding, in "room or coops", then dragged around to polling places to cast [often multiple] votes.

This curious account of Edgar Allan Poe is one of the great literary mysteries, brought to our attention in reading today via Bustle article penned by Charlotte Ahlin. Learn about this and four other literary mysteries "that have never been solved".

Other little-known facts about Edgar Allan Poe


U.S. postage stamp featuring Edgar Allan Poe
On this day, 1815 June 22, Edgar Poe moved with the Allan family from Boston to London, where the young and recently orphaned boy would attend school for approximately five years before returning to America. Then, in four more years, Edgar's first-known poem was penned:

"Last night, with many cares & toils oppres'd,/ Weary, I laid me on a couch to rest." -Via Edgar Allan Poe Society of Baltimore

Fourteen years later, Edgar landed a job as a gentleman's magazine editor and soon followed that opportunity with publication of his first novel, The Narrative of Arthur Gordon Pym of Nantucket.


Further Reading:
Photographic image of Edgar Allan Poe, in sepia

Did you know that Poe is considered the father of detective stories? Learn more about Edgar Allan Poe's life and work: Edgar Allan Poe WebQuest

Edgar Allan Poe Remembered, via The Twilight Zone Vortex

 
REF:
  • Meyers, Jeffrey (1992). Edgar Allan Poe: His Life and Legacy. 
  • Shmoop Editorial Team. (2008, November 11). Edgar Allan Poe Timeline of Important Dates. Retrieved June 22, 2018.
  • Wikipedia contributors. "Edgar Allan Poe." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 5 Jun. 2018. Web. 22 Jun. 2018

Friday, June 15, 2018

How To Fix Toshiba Flash Cards Preventing Shutdown / Restart in Windows 10

Windows 10 users may notice upon Restart that a "flash cards" program is preventing restarts and shutdowns. The easiest option is to select "restart anyway", and most of us will do this. However, the best option may be to disable the program.

The typical method of disabling (worked for previous versions) would direct a user to locate [Toshiba] "Flash Cards" in the Microsoft Startup Menu and disable . . . but WIN 10 users may not find it listed.

Instead, they should look for the term "function key" [Toshiba Function Key Main] in place of 'flash cards' . . . and they should look for it in Task Manager.

The Internets produced a visual, to guide us, with complete directions:




There may be some concern as to function key usability after performing this disable instruction. On our system, this didn't turn out to be a problem; the function key renders expected results when used with its target keys.

It should be noted that we have not tested every function command, and that users may have various results. So far, it seems that regular [automatic] updates had already installed a patch to maintain function key usability despite disabling the program [as named] in the task menu.

Other users may not have performed the required update, and can find it at Toshiba's support page; according to users at Tom's Guide, downloading the Toshiba Function Key Main version (1.1.15.4) update works to rectify the original issue, without having to disable anything.

Our experience is that the Task Manager > Toshiba Function Key Main > disable solution, demonstrated in this video we're sharing today, works . . . and we'd advise this method before downloading new files; however, this choice may be broken down into something as simple as personal preference. Understandably, users can be nervous about disabling programs with critical-sounding names [function key!] and might rather look into downloading the file from Toshiba's site.

Image of Toshiba Function Key install log, viewd in Windows Search

One could search "Toshiba Function Key Main version 1.1.15.4" in Windows Search and see if it's listed. There should be a version listed with a number either greater or lesser than 1.1.15.4. If it's lesser, then chances are that you need the update. In our case, the number is greater (and the steps in the video were the right solution for us).

Tuesday, April 10, 2018

Social Media Maintenance: Twitter Timelines and Unfollows

When all you want is to clear inactive Twitter accounts for a cleaner experience, there is one service that makes it easy and qualifies as a most affordable option.


Untweeps finds accounts according to the number of days an account has been inactive, lets you pick from this list and unfollows your picks for you quickly, all via Twitter's API and according to Twitter's terms. A user can pay less than $2 US for three days of this service, which can then be used on multiple accounts. Of course, there are other packages available as well.

Because the tweets a user sees in their timeline relate to the accounts they follow, it's critical to ensure that you're not following inactive Twitter accounts. Do take care and visually scan: you don't want to blindly unfollow actual interests who may only tweet once each quarter, or only become active during political events, for example.

All it takes is a quick scan down each page of inactive accounts that Untweeps returns to your query, during which time you'll be able to "whitelist" certain accounts to be saved from deletion during subsequent maintenance routines.

Try Untweeps today, and enjoy an improved Twitter timeline tomorrow.

Friday, February 9, 2018

The Public Library: Youth Leadership Month Recalls Early Memories in February

During adolescence, I read a lot of popular fiction (along with some other genres). My family regularly visited the library. Once per week, Mom would take us to spend some memorable, valuable time hanging out among the woody, carpeted rooms with their brown shelves and wooden furniture.

The reliable, earthen smell of the library was always the first official welcome after ascending the front, stone steps and crossing the welcoming foyer that buffered the protected climate inside from the outside temperatures and noise. The next official welcome might be the person behind the front desk, politely-- quietly-- nodding with a smile. Regardless, the experience quickly became the cloaking, rich atmosphere of connoisseur-worthy odors and low noise conducive to getting to know oneself through the experiences of world and its inhabitants-- aspects of which were held right under the roof of the library.

Less often, as possible, we'd go with Dad to the mall (out of town during those years) and there have access to the likewise smelly, but new, books and other unforgettable bookstore content. The contrasts between libraries and bookstores make every difference to the reader in determining which venue is the one for the day's visit. Bookstores and public libraries both are important to communities.

A library surely must be one of the best places for kids to spend time. It's a quiet place that suggests contemplation . . . of anything you want! The trick is to realize that there are no limits to one's curiosity in the public library. Plus, there's never pressure to buy.

There should be freedom to explore. This certainly must be some of the most valuable self-actualization time available to a child or adolescent. The atmosphere of a public library invites individual interest to blossom, and to do so in the direction that appeals to it, if open to the sensory experiences of the library. We should take advantage of appropriate group activities, of course. However, it's important that a person is able to acquaint themselves to the atmosphere on their own terms. Otherwise, that personal connection to the entity may not develop. 

My hope today is that Youth Leadership Month every February be a time when we particularly remember our local libraries and bookstores for at least a day or two during the month. Some ideas:
  • host a youth book drive for donation to libraries (an awareness campaign)
  • offer a library tour complete w/ membership to at-risk youth (who would then have access to return visits)
  • use public library meeting space for your YLM project (along with their other tools)
  • host a field trip to a bookstore and let your writing pupils pick a new notebook or journal (it may be helpful to have a supply of complimentary journals for those who cannot buy, or when you don't want the trip centered around purchase obligations)
  • babysit a niece or nephew who don't do libraries or bookstores? Introduce them
  • start a book club involving youth and use a local public library or bookstore as the venue
Those of us in positions of youth leadership now have a great opportunity to take a little time this February to highlight something about the benefits of a public library to its community. Likewise, it might be interesting to get kids and youth thinking about what they might do differently the next time they're in a bookstore.

If we can create these memorable experiences for our youth, then they are better able to rely on themselves . . . to lay their fingers on a familiar story or a solution to a problem. What better way to create a healthy society than to ensure that the individuals of that society are able to access basic resources and information, even when they don't have access to mobile phones, computers or internet connections. How better to offer an edge to youth of all communities, than to ensure their access to modern technology, books, periodicals and education programs available through our public libraries and bookstores.
image of bookstore patrons browsing books
Books-Bookstore-Library-Reading via Pixabay and memyselfaneye

Tuesday, February 6, 2018

In Mind of the Progressive 80s Workplace, A Call to Community Through Work

It wasn't that long ago that an emphasis on collaboration and accommodation were used in workplaces intent on production enhancement, conflict resolution and-- ultimately-- longevity of cause. Similar standards of behavior may still apply in our greatest endeavoring toward true community rooted in sustainable livelihood. Today, however, we want to shed a little light on what's taken place overall during the last 20-30 years in the workplace and in politics.

The 80s Workplace


Some of us will remember (and may still benefit from) those mysterious suggestion boxes, the oft' faulty questionnaires, employee essays, and other progressive managerial tactics that better ensured all voices were heard and considered. This kind of best-practice human resource model exhibited general positives for those at all levels of an organization.

We've taken an alternate turn, though. We haven't continued in that vein of commitment to our business in life. We haven't shown loyalty to the importance of local and progressive community livelihood, which begins in the opportunities community members have beyond their personal lives, on both individual and community planes of existence. Instead, we've let the profits of a few get in the way of the pursuit of livelihood for the many.

If we look, we see this happen early with regard to Wall Street. As early as the turn of the nineteenth century, New York stock (and slave) exchanges pushed residents away from their homes in search of quieter neighborhoods uptown. The business of money outranked the people from the beginning! Yet, it was still nearly impossible to see in the 1980s, when the worst of modern Wall Street hadn't yet hit its marks so hard. During this time, most people understood mostly the benefits of investment schemes if they thought much on it at all. After all, Wall Street had its history of scrapes and falls, but as the primary entity of trade, it wouldn't be negatively affected with any kind of permanence. Rather, its affectation extends well beyond its few blocks of the world. 

It's 1999-- almost everyone in responsibility to their outcome is afraid now


By this time, the bite of Wall Street had become more evident than its bark. Certain generations have come to realize that they're being knocked back in more ways than one. More people fear their financial future, and have become saddened under evidence that warring over international interests won't end any sooner than the drain of Wall Street on Main Street. The Persian Gulf war(s) hadn't seemed like a never-ending issue in the early 90s, but still a minor depression seemed evident in U.S. society over this recently-developed situation. We posit that this is powerful fuel to hoarding mindsets.

It's a top-down effect. Even the Wolves are openly afraid of and for their jobs now. They realize it could be the life or death of them financially, and possibly literally. Our real problem now is that our attention still isn't ON Wall Street as a bastion of demise to integrity-- of a person, company, or on any national front. We're occupied instead with concern over Y2K, millennial apocalypse, and other things less real than what was actually taking place.

2010s Information Age Begins Relent to the Unknown 


It's been interesting to watch community ideals in the workplace fall by the wayside in many cases, especially after the economic crash and Great Recession of 2007-2012. Since then, it's been apparent that the competition-in-conflict paradigm has been useful to the quick-gain and release methods of investor-model business. The effect is similar to that of our most life-threatening situations. Psyches remain at attention and in potential conflict at all times. Under this kind of unhealthy management practice, either weak or strong stakeholders are pushed out doors and businesses remain in a constant state of unsettled battle . . . much like those people on the floor of the stock exchange.

Top-Down Issues in Politics


Consider, for example, the sharp divisions sowed recently into our most important cause of unification and success for all-- politics. We have a situation in politics, once again, where the people are goaded into battles of each other's ideals. In this age, it's a constant barrage and often takes form in the workplaces of the people. It's gotten so that certain members of every side desire [vocally!] to break the system . . . in which case no course correction can be implemented, much less leadership grounded in ethics (a progressive ideal). Who does this competition benefit? Think about that.

Considering that the current national leadership is rooted in the ways of a socially preordained and funded 'business personality' before all else, we'll look at it under a business scope. Under the managerial practice of competition conflict solutions, benefits are gained for one person or tribe only. This has its uses, but is over-relied upon in everyday business and wholly inappropriate for the public or national interest. Everyone knows what happens to the tribe(s) that don't 'win' that singular prize moment. And as for the winning tribe, there is no actual win. There will be no long-term revenue. It's a temporary salve for a temporary issue in a temporary space.

Overall, even in business, competition conflict resolution is the wrong way to go. Our best interests lie in the integrity of community, even in the workplace (where life begins for roughly 98% of the people). If community integrity can't be found there, then it'll be insufficient everywhere else.